This project showcases the complete web design and brand experience created for a luxury hair salon located in Encinitas, California. The salon sought a digital presence that reflected its upscale coastal atmosphere, high-end services, and commitment to personalized client care. The goal was to build a website that felt elegant, modern, and effortless—mirroring the salon’s in-studio experience.

The website’s design blends minimalist luxury with warm coastal elements. A soft, neutral color palette––inspired by sunlight, sand, and sea––was paired with clean typography and editorial-style imagery to create an elevated aesthetic. High-contrast accents and ample white space emphasize elegance and professionalism.

We began by defining a strong brand strategy rooted in coastal luxury, personalized artistry, and modern California elegance. Through audience research and competitive insights, we established a clear positioning that distinguished the salon from nearby competitors, targeting clients seeking a boutique, high-end experience.

The website was designed as an extension of the salon’s luxury environment—minimal, clean, and editorial in style. High-quality imagery, spacious layouts, and a calming aesthetic were used to create a digital experience that felt both elevated and inviting.